Saturday, June 8, 2013

Business Plan Help from an Expert?


Hello Everyone!

Today here on Real Talk we will be taking a look at “experts” in the field of writing and or reviewing business plans. This is good information, for those of us thinking about starting a business and want to do a good job at running it. In order to stay organized and to keep good records of your own business, then a good business plan is essential to your success.

The first business plan expert I want to talk about today is Dr. Steven Gedeon. Dr Steven Gedeon has a PHD, MBA and is a professor in Entrepreneur & Strategy at the Ted Rogers School of Management. According to www.ryerson.ca/tedrogersschool/bm/faculty_staff/bios/gedeon.html, Dr. Steven Gedeon has led over a dozen private, public, ventur
e capital and non-profit organizations; published over 100 articles, reports and patents; and delivered over 40 public speaking engagements and has done on-line videos on personal leadership, motivation, entrepreneurship and teaching (Ryerson.ca, 2013).

On his Linkedin.com page it states that Dr. Gedeon is currently the Director of the Ryerson Entrepreneur Institute, Director of the Ryerson Angel Network, Director of the Dobson Micro-Financing Seed Venture Fund, Chairman of CEO Fusion, Chairman of the Research Committee of the National Angel Capital Organization, Faculty Advisor to Students in Free Enterprise Ryerson and the Digital Media Zone, and Advisor to the Ontario Partnership for Innovation and Commercialization (Linkedin, 2013).

The next expert business planner I want to discuss is Chuck Blakeman. Chuck Blakeman has a slight different approach to business that has been adopted by thousands of business owners. He has bootstrapped five wildly different businesses and two non-profits from the ground up, making every mistake possible along the way to some big wins. As an internationally acclaimed business speaker averaging more than 100+ speaking engagements and workshops per year, he has been quoted and featured in Entrepreneur Magazine, CNNMoney.com, NYTimes.com, other online magazines and small business blogs throughout the U.S., Australia, and New Zealand (Blakeman, 2013).

His company, the Crankset Group, based in Colorado, works with business owners to help them make more money in less time and get back to the passion that brought them into business in the first place, so they can build a mature business in support of their lifetime goals (Blakeman, 2013).

Blakeman feels that preparing a business plan wastes time that could be spent actually doing the business. He states that real life gets in the way of plans. A business plan helps an entrepreneur plan for the future. But the flaw with that is the future cannot be foretold. Since the future is unknown, Blakeman says, “Implement now, perfect as you go” (Blakeman, 2011).

The most important components that investors are looking for is what kind of business is it and to whom are we selling to? What is the price of your product, who are your competitors and how is your business different from them? Does the plan have credibility and is there a plan to action? All of these are key components that investors look for and all good business plans should have. Thanks for your time. Real Talk!


"bios - Business Management - Ryerson University." Ryerson University - Toronto, Ontario, Canada. N.p., n.d. Web. 9 June 2013. <http://www.ryerson.ca/tedrogersschool/bm/faculty_staff/bios/gedeon.html>.

Blakeman, C. (2012). How: the worst, most asked planning question. Retrieved from http://chuckblakeman.com/2012/8/texts/how-the-worst-most-asked-planning-question

"Chuck Blakeman / How: the worst, most asked planning question." Chuck Blakeman / Live well by doing good.. N.p., n.d. Web. 9 June 2013. <http://chuckblakeman.com/2012/8/texts/how-the-worst-most-asked-planning-question>.

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