The Impact Of The Digital Landscape In The Music Business Today

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The Impact Of The Digital Landscape In The Music Business Today

The digital landscape has made a significant impact on the music business over the past 15 years. Technology has made it easier than ever before for an artist to share and sell their works to the masses via online. Let’s take a look at how the digital landscape has changed in the music industry.

CD’s Then Downloads Now

To some, the days of buying CD’s from a record store is a mere memory and to others, they have never bought a CD from a record store in their life. That’s the biggest difference in the music industry in the last 15 years if you ask me. Technology and the rise of the Internet have changed everything that we do today. Instead of going to Blockbusters to rent a movie, now we just download our favorite movie from Netflix. Instead of buying your favorite hip-hop artist’s new album from the local music store, now we download it from iTunes directly to our iPhones.

This rise of technology has been good for us artists to publish our music to the masses for a bigger cut and it has been bad for the record companies of old that has had a strangle hold on the music business for years to adjust to this new age. On Vertygoteam.com, they state that record companies have been in trouble for the past 25 years. They say there have been a lot of mistakes made by the record companies in the music industry and it has only gotten worst over the years.

Social Media

It’s no denying that social media has a very strong presence in the music industry today. Now more than ever, artist can communicate directly to their fan base via Twitter, Facebook, YouTube and a variety of other social media type sites. Artists today are taking control of their careers and are promoting and selling through social media sites. Being able to join conversation with fans for potential sales instead of a sales pitch is key to monetizing the social sphere is what Kyle Fisher wrote in his blog on Famehouse.net called “As It Stands: Digital Marketing In The Music Industry”. Kyle speaks about keys to be successful with digital marketing in the music industry with very helpful advice.

Analytics

Now since everyone has a Twitter account and a Facebook page, artist are taking advantage of the free promotions they offer. In my opinion, it’s being over saturated with too many novice artists trying to get in the music industry door. My notifications are overloaded with everyone’s party and up coming album releases. I feel that maybe if they did their homework they could get more accomplished in their marketing scheme. It’s called analytics and it’s the study of statistics and making good decisions on who’s buying what and where. This vital information can catapult an artist career if done correctly. Kyle Fisher said that aggressive and evaluated analytics is the most effective aspect in digital marketing. 

If you are not familiar with analytics or digital marketing then read more about it or hire you someone that is familiar with it so you can upgrade your Internet presence and build your brand up for success, Real Talk!

Posted by C.D Wright

References:

"Marketing Strategy in the Music Industry || Record Companies || Vertygo Team ||." || Vertygo Team || Strategy Advisors || Marketing & Communications || . N.p., n.d. Web. 13 May 2013. <http://www.vertygoteam.com/music_marketing.php>.

Team, Kyle Fisher for the Fame House. "As It Stands: Digital Marketing in the Music Industry / Fame House / (R)evolutionary Digital for the Music & Entertainment Industries - Digital Strategy | Marketing | Social Media | Web Design & Development | Merchandising." Fame House / (R)evolutionary Digital for the Music & Entertainment Industries - Digital Strategy | Marketing | Social Media | Web Design & Development | Merchandising. N.p., n.d. Web. 13 May 2013. <http://famehouse.net/as-it-stands-digital-marketing-in-the-music-industry/>. 

Image Reference

http://www.dataxu.com/innovation-center/dataxu-marketing-digital-age-whitepaper-2/