Videos Are The Way To Go!

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This week I want to talk about Kevin Alloca, a TED speaker that works for You Tube as a trends manager. Kevin watches You Tube videos for a living. Kevin’s unusual job is very informative for many of us out there especially those of us who are in the music industry and need to know how important it is to upload and promote your videos.

Kevin is an expert in his field and he examines videos everyday and he see’s which videos go viral and which ones that don’t. He says that it’s three things that make uploaded videos go viral. They are unexpectedness, community participation, and tastemakers. Tastemakers are the influential people that always bring new and interesting things to a larger audience. People like Jimmy Kimmel, Tosh.0 and Oprah Winfrey. These are the people that has a big influence on everyone. Once we think it’s cool to them then we want to be cool like them and do what they do. This happens more when the videos are unique and has something unexpected to them. By sharing, remixing and twitting about these videos we are community participating with them. This is how they go viral.

This approach works for anything new we do creatively. Kevin teaches us that unexpectedness, community participation, and tastemakers are characteristics of a new media and culture where anyone has access and the audience defines the popularity. We should utilize this media for our music careers. This is the future in entertainment.

We live in a visual world and these days it’s important to do as many videos as you can and upload them on You Tube. This is very good for building a buzz and a fan base for the artist. When I say videos, I’m not just talking about music videos. I’m talking about the behind the scenes action. Let the fans get to know the artist on a more personal level. People love reality television. This doesn’t mean go and do stupid incriminated stuff to get some attention on camera, that stuff can get you locked up.  Real Talk! 

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P.S. Here is a site that I came across that has plenty of pointers of how to promote your videos online, http://promotingyourvideo.com

Mr C.D. Wright