Good question but not an easy answer. These days it’s so
much easier for artists to manage their own careers. From utilizing social
medias for marketing and promotions to selling albums and singles directly to
their fans from their own websites through iTunes, artist are taking control of
their own careers more than ever before. With this in mind, artist can take
care of most of their business without a manager taking a cut out of their revenues. Well, that’s how
we think when we are just getting started as an artist because we want to
save as much money as we can, but this is not always the best answer.
For an artist to stay creative and give his all into his
arts and craft, an artist has to be free from all of the stress of day-to-day
business preoccupying the mind. This is not to say that an artist can’t manage
their own Twitter account, but when an artist gets too busy to book their own
shows and handle calls with distributors while writing a song, then it maybe
time to look for some professional help.
First of all, I suggest that all artists manage their own
careers or at least take part in it because it’s a learning experience that’s
much needed. Once an artist has built a web presence and is performing live,
then they may want to look at taking it up a notch and getting some professional
help in handling their music career business to allow them to get more done
creatively. Some of us artist try to handle too much at times and it will show with lack of energy somewhere down the line.
Once an artist gets the ball rolling with shows and building
a web presence, they should look into seeking a manager to help build their
brand up while the artist can be as creative. Now days, artist
are faced with 360 Deals that label executives throw at them making them sound
great. Having a manager telling you that you may want to keep on pushing before
signing could be for your best interest. Check out what Kevin Liles says about
360 deals and how good they could be for you. This is where you could use a
good manager.
A manager’s job can be overwhelming at times. When an artist or group is as big as Outkast, there is no way they could manage themselves. Check out a
day in the life of Blu Williams, Outkast’s manager. He has more than a busy day
with a group at that level. That’s what it is all about. What level you're on?
Are you at the level were you can still handle your business or have you reached
a level were you may need more of a professional assistant helping you? That's a decision that needs to be decided soon if you're a new artist, Real Talk!
Thanks for reading my blog and please share with friends,
Corey
References:
"Blu Williams on Artist Management Pt 1 - YouTube." YouTube. N.p., n.d. Web. 25 Feb. 2013. <http://www.youtube.com/watch?v=oHXm_bJPt_M>.
"Kevin Liles on Def Jam, 360 Deals, Trey Songz and Mentoring Young America - YouTube." YouTube. N.p., n.d. Web. 25 Feb. 2013. <http://www.youtube.com/watch?v=ChXXrpUX6-E>.
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