Technology & The Music Business

    A Look At How Technology And Music Coexist

Hey everyone, this week I want to talk about the new ways artists are utilizing technology to upgrade their brands and sales in the music business. Technology and music intertwines so beautifully these days. So many of us love music and the Internet and smartphones have allowed us to take more control over the music and keep it with us no matter where we are.

Independent artists are able to sell directly to their consumers all around the world quite easier than ever before. Sites like Facebook and Twitter has helped create the mobile marketing business, as we know it. Entertainment dominates the list of popular Facebook pages. This is well known so companies in the music business utilize this information in their mobile marketing campaign.

New apps software is also helping with this mobile trend. Apps are making so many things easier to do and collecting data on everything you do. This information is of great value when it comes to marketing. The data is sold to companies so they can pinpoint their target market and solicit them directly from their demographics. Facebook is a perfect example of this. They collect plenty of information of its users and share it with plenty of companies buying advertisement on their site. It’s a very useful source for marketing.

 Mobile devices like smartphones and tablets are enabling us to be online everywhere. Artists are not only releasing singles for sale with an instant download on iTunes, but they’re coming up with all type of ways of interacting with their fans and consumers. Using sites like Facebook, Twitter, Youtube.com, and iTunes, artists are able to brand and promote themselves like never before. Mega artist Lady GaGa has taken mobile technology and music to a new plateau. She has a joint promotional venture with Apple Inc. She has a new album coming out next year called “ARTPOP” which is a mobile app for iPhones and the iPads. The album “ARTPOP” will be interactive with her new music, photos, games, videos and much more. This futuristic way of releasing an album is innovating and will take the Lady GaGa brand to a whole new level. This will make the rest of us step our game up when it comes to marketing an album in the music industry in this 21rst century. Real Talk!