Digital Is The Way To Go

Hello Everyone!

The music business is forever moving forward and as artist, we need to know the latest trends of this industry. There are some amazing facts about the music business today that has veered the direction onto another playing field.  Everyone knows that music is selling more online than physical CD’s but did you know that singles sell better than albums? 

 

These days with all the technology geared towards the online usage with smartphones and tablets. These mobile devices have allowed the consumers to change the flow of distribution through digital media. This new distribution is geared towards making money with singles over albums via YouTube, Spotify, Subscription, and licensing. This is all from the growth of mobile technology and the apps that allow you to utilize their services for instance, streaming audio.

Streaming audio is where the artist can license their music to these companies and consumers can pay a small monthly fee for unlimited listening of music. This is a great way for artist to earn money and for music lovers to have a broad library of music without keeping up with physical CD’s.

We all know that the Internet has evened out the playing field for independent artist. This new billion-dollar distribution channel is the way independent artist can be paid for our music without a major record deal. Trends are now showing that single digital tracks and music streaming are both leading the way right under radio audience on transaction and performance totals in 2011 according Neilson Soundscan.

Digital tracks music sales have been climbing strong since 2005 from 367 million sold to 1.306 billion in 2011 according to the RIAA.  That’s 85% of the total digital sales that year. These are some things we need to look into when it comes to promoting a new single over putting together an entire album when you really can’t afford it quite yet. 

Something to think about, Real Talk!