If you got great
music and you want to be heard then mobile marketing is the way to go. Smartphones
and tablets are becoming like extra limbs on the body to humans these days. Everybody
and their momma got a cell phone. The Pew Research Center’s Internet& American Life Project states that 70% of 18-29 year old cell owners have
used their phone for entertainment when they were bored. That’s a lot of people
to market your music to.
So with that in mind, we as artist need to accommodate our
fans and potential fans’ current trends. There are several ways of doing this. A
recent study of cellphone usage in the U.S. showed that text messaging (besides
talking) is the most frequent task done on a cellphone. Developing an opt-in phone
list is key to text message marketing success.
It’s all about visuals. Did you know that YouTube is
responsible for 22% of all mobile bandwidth usage? Me neither until I read this
article on Gigaom.com. According to Allot Communications YouTube now accounts
for 52% of all global mobile video streaming. So just think, all of those
cool videos you got on your YouTube channel of your group can reach all of these people if
you let them know you exist.
Last but definitely not least is Social Media. Sites like Twitter,
Facebook, Soundcloud.com, etc. are great for starters. Social media sites are a
great way of reaching your fans directly. There are plenty of tools to help you
build your social media presence up. For instance, Facebook has Top News feeds
and Most Recent news feeds. You want to be in Top News feeds because it’s the
default news feeds where you are most likely to be seen according to Facebook’s
EdgeRank.
In all, you want to do the most you can for free when
marketing online. Taking advantage of the mobile technology that’s out there
can help you and your career flourish. Keep in mind of all the potential fans
that will want your music out there that access the Internet through their
cellphones. It’s enough to keep me motivated, Real Talk!
